Blogging in the USA, Part 2

Last time, I commented on the excellent standard of background music speakers and sound systems in commercial premises here in the USA. I can now additionally report on digital signage systems. It is evident that, over here, the use of plasma screens and LCD screens for retail advertising is far more established and integrated with the design of the premises. It’s obviously a more mature market which also means that the advertising content appears, to me, to be far more effective and to the point. – Much like American advertising in general! In contrast, back in the UK, digital signage is still an emerging market and an advertising concept which is still regarded with scepticism by many. Additionally, much UK advertising content appears to be trying too hard in an ‘art for art’s sake’ kind of way. If employed correctly, digital signage can easily and directly broadcast any sales or promotional message in a straightforward and very effective way.

David Nibbs
Managing Director